Wild & Wonder in the Digital Age: L'eden by Perrier-Jouët is Unveiled in Tokyo
Pubblicato il: 26/04/2017 00:23
Following on from Miami, London and Shanghai, L'Eden by Perrier-Jouët now comes to Tokyo, bringing its distinctive concept of rewilding to the Japanese capital's fashionable Shibuya district. Perrier-Jouët's cutting-edge brand experience offers a fresh perspective on natural beauty, transforming unexpected urban locations into wild and enchanting spaces where time stands still.
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In Tokyo - from April 25 to May 7, 2017 - the Maison is transforming a corner of Shibuya into a luxuriant tribute to nature: its enduring source of inspiration. At L'Eden by Perrier-Jouët, guests enter a hidden paradise of lush foliage and exotic flowers, inhabited by surreal creatures. A captivating blend of wilderness and state-of-the-art technology & an interactive artwork by Miguel Chevalier, the renowned pioneer of digital art.
At the heart of the space is a recreation of L'Eden itself - the 200-year-old cellar hidden underground in Epernay, containing Perrier-Jouët's most exclusive wines. The Maison's cellar master Hervé Deschamps will be in Tokyo to host informative tastings of the prestigious Perrier-Jouët Belle Epoque cuvées. In one of the highlights of the event, he will also be revealing a brand new wine: Perrier-Jouët Blanc de Blancs. This vivacious new cuvée pays elegant tribute to the Maison's emblematic Chardonnay grape.
Chevalier's Extra Natural is a virtual garden that interacts with visitors, its plants inclining to the left or right as they move through the space. Flowers wave in a virtual wind, as petals and leaves fall like poetic rain. It creates a scene that alternates between baroque strapwork and a stylized organic ballet, evoking vegetal Art Nouveau interlacing.
Throughout its fortnight in Tokyo, L'Eden by Perrier-Jouët will be open day and night to host a dazzling variety of parties and events. In the evening, the leafy space will welcome a selection of exclusive parties. By day, visitors will be able to attend a program of master-classes and talks, at which international wine experts reveal the secrets of the Maison's delicately floral champagnes.
Renowned for its long-standing ties with the world of art, Maison Perrier-Jouët is reinterpreting its Art Nouveau heritage for the 21st century, fusing art and nature into the extraordinary multi-sensory experience that is L'Eden by Perrier-Jouët. At the opening party, personalities in attendance included Yuri Ebihara, Elli Rose, Miki Maya and Rei Kikukawa.