"VEOCEL™ is a testament to our unwavering commitment to innovation, sustainability and industry development. With VEOCEL™, we can demonstrate Lenzing's dedication to overcoming industry challenges around purity and biodegradability, and delivering "Purely for You" to consumers while safeguarding our environment. We will continue to work with our valued customers, partners and the industry value chain to innovate and create an ingredient brand that creates confidence with consumers through a B2Me approach," said Robert van de Kerkhof, Chief Commercial Officer of Lenzing AG.
VEOCEL™ was launched globally in June during nonwoven trade shows World of Wipes (WOW) in Chicago and Asia Nonwovens Exhibition and Conference (ANEX) in Tokyo. Also launched was the VEOCEL™ Lyocell fiber with "quaternary ammonium compounds release" (Quat) technology under the VEOCEL™ Surface brand.
Here's an overview of the latest updates around VEOCEL™ brand:
VEOCEL™ marks a new era for sustainable and environmentally friendly single use, disposable products. As global demand for nonwoven products rises, there is an urgent need for solutions that are "Purely for You" and can minimize waste and environmental impact. The use of natural materials in the VEOCEL™ brand portfolio also responds to ever increasing consumer demand for the use of natural ingredients in products.
Lenzing recently launched the brand-new VEOCEL™ branded Lyocell fiber with latest "Quat" Release Technology, a highly absorbent and eco-friendly and durable fiber that is specialized for hard surface cleaning and disinfectant wet wipes. Consumers using wet wipes containing VEOCEL™ Lyocell fiber will witness improved product stability and experience greater performance. VEOCEL™ Lyocell fiber with "Quat" Release Technology, is from botanic origin, certified clean and safe, biodegradable, and manufactured in environmentally responsible production process.
One of the key challenges facing the nonwoven industry is growing awareness and concern about "plastics" in the environment. According to Dave Rousse, President of INDA, Association of the Nonwoven Fabrics in the US, there is a lot of misinformation in the value chain, including the lack of precise definition of terms. Hence, an important step to confront misconceptions, clarify definitions and increase understanding of end-of-life issues is through ongoing industry education.
To capture market potentials and opportunities, Lenzing's key distributing partner for nonwoven business, Mr. Ken Enomoto, deputy manager of Sojitz Corporation, highlighted three key industry trends that the nonwoven value chain should look out for. The key trends include the strong growth in beauty segment, transparency and traceability of product ingredient and sustainability of production process and product composition.
Cutting edge fiber technology are not often associated with toilet and sewer blockages; but according to Water UK, there are approximately 300,000 sewer blockages each year in the UK and 93% of the materials causing the sewer blockages are non-flushable wipes. Addressing issues around flushability of nonwoven products, Lenzing Eco Disperse technology is adopted in VEOCEL™ branded Lyocell fibers which is used in flushable moist toilet tissues. Featuring botanic origin and sustainable production process, the fibers can be used to produce flushable fabrics that are strong, can quickly disintegrate after flushing and fully biodegradable.