Hermès at the Salon International de la Haute Horlogerie (SIHH) 2018
Pubblicato il: 15/01/2018 09:01
The Maison Hermès is presenting a new vision of time in joining the Salon International de la Haute Horlogerie (SIHH) in Geneva from January 15th to 19th 2018.
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The RDAI interior architecture firm has designed for Hermès a warm, sophisticated, contemporary setting. The furniture offers a unique journey on which sound, colour and light promotes serenity. Visitors are welcomed by a vast atrium with maplewood screens. Each watch is revealed in a glass cube. More private spaces, spread out like a second skin, enable personalised discussions introducing the various models composing the collection. An enclosed theatre, in which the tiers are covered in Hermès fabric, is designed for press conferences and presentations.
At the heart of the layout, an installation by Dutch artist, Levi Van Veluw offers visitors a chance to share an emotion. Inside the low-tech square display windows evoking the shape of the famous Hermès silk scarves, he develops nine interactive animations. Visitors activate little mechanisms which, via a set of pistons and gears, bring to life a spectacular monolith in the centre of the atrium. A building machine offering everyone a timeless experience, an emotion-filled journey on the theme of "time, a Hermès object".
This is because at Hermès, time is also an object. Over and above technical performances which seek to measure, order and control time, Hermès dares to explore another time. "We want to awaken a playful relationship with time through an object that is true to its function", explains Pierre-Alexis Dumas, Hermès Artistic Director. "We create timepieces stemming from the mastery of numerous skills and reflecting a serene perspective on time."
The Carré H, Arceau Casaque and Arceau Pocket Millefiori watches unveiled during the SIHH bear within them the tension inhabiting this object-time.