-- Waggener Edstrom Launches the Second Edition of Their Asia-Pacific Study on the Business Impact of Content Marketing
SINGAPORE, May 22, 2015 /PRNewswire/ -- Leading independent integrated communications agency Waggener Edstrom Communications (WE) has released the second edition of its proprietary Asia-Pacific research study, Content Matters: The Impact of Brand Storytelling Online in 2015.
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This year's report explores the correlation between devices and social media platforms as it relates to purchase behavior, revealing the factors that drive consumer brand advocacy and how those dynamics vary across industry and geography in Asia-Pacific.
The 2015 study surveyed over 4,000 consumers in nine markets across Asia-Pacific, including Australia, China, India, Indonesia, Hong Kong, Malaysia, Philippines, Singapore and South Korea. It also covered nine industries, including Beauty, Consumer Electronics, Finance & Banking, Food & Beverage, Healthcare, Mobile Devices & Tablets, Personal Care, Restaurants & Dining, and Travel & Tourism.
"Riding on the success of the first Content Matters report, we wanted to take a deeper dive into what consumers really think in relation to brands online, and the research provided some fascinating facts," said Henry Wood, APAC Lead, WE Studio D. "Simply put, we learned that content is never a sole panacea. Effective content is a cocktail of geography, platform, industry and device. In order to stay ahead of the curve marketers must have data-driven insights that help prioritize their investments and capture value."
"As an integrated communications agency, we are committed to making sure everything we do maps to business needs and is backed by data. Using our own internal insights and analytics tools and experts, we're able to conduct APAC-level research to ascertain what drives consumer interests when it comes to brand advocacy, and use this data to help our clients create more impactful content that links to commercial outcomes," said Matthew Lackie, Senior Vice President, Asia Pacific, Waggener Edstrom.
Download the report: http://apac.waggeneredstrom.com/what-we-do/digital-influence-insights/content-matters/.
Waggener Edstrom Communications (WE) is a global independent communications agency. To learn more, visit http://www.WaggenerEdstrom.com
