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AACSB Announces Brand Transformation, Signals New Era in Business Education

25 aprile 2017 | 15.01

LETTURA: 4 minuti

Launch of new AACSB brand strengthens organization mission and inspires educators, business, and students to adapt and lead in a changing world.

TAMPA, Florida, April 25, 2017 /PRNewswire/ -- Today AACSB International (AACSB), the world's largest global business education network, has launched a new face for the future of business education through the rollout of a new brand identity.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8069651-aacsb-rebranding-business-education/

This announcement culminates a more than two-year transformational journey that was driven by the organization's new mission and vision as well as market input from key stakeholders—students, the business community, employees, and a global membership network—and accelerated by major organizational milestones, including the appointment of a new CEO, the celebration of AACSB's centennial, and the announcement of an industry-wide vision for business education.

"The world is changing at a tremendous rate, and it is our job as educators to lead and shape that change," said Thomas R. Robinson, president and CEO of AACSB. "The industry identified this imperative through the launch of the Collective Vision, and since then, momentum has been building. AACSB knew more was needed to unify the industry and demonstrate the value, relevancy, and impact of business education—and to have a voice globally and locally in the regions we serve."

Over its 100-year history, AACSB has consistently evolved to champion high-quality business education. Through a new strategy and identity, AACSB is expanding on its legacy in accreditation to assume the role of an industry-wide global "connector," uniting the best minds in business education—and business—to prepare the next generation of business leaders.

"AACSB's centennial was a moment of pride and reflection," said Santiago Iñiguez, chair of the AACSB Board of Directors and president of IE University. "This turning point was spurred by a desire to do more to meet the changing needs of society and business, to reach out to new stakeholders, and to tap the limitless potential of the next generation of students. Our new brand is the embodiment of this new trajectory, and the first of many steps the organization will take to fulfill our deep-rooted commitment to connecting the industry around a common goal: transforming business education for global prosperity."

Inspired by a new mission focused on engagement, innovation, and impact, and a bold new vision, AACSB will continue to refine its global portfolio of services while inviting leading educators and business innovators to become part of the movement through its Business Education Alliance. Examples include:

Business Practice Council Co-Lab conference AACSB Bridge Program ICAM 2017 AACSB Dean's Conference seminars BizEd magazine Innovations That Inspire Influential Leaders Best Business Schools

"Today business schools are educating students for a world that doesn't yet exist, and for demands not yet known," said Robinson. "As long as we as an industry are committed to transforming ourselves, together we can prepare the leaders of today and tomorrow for whatever lies ahead."

About AACSB InternationalAs the world's largest business education alliance, AACSB International—The Association to Advance Collegiate Schools of Business (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Synonymous with the highest standards of excellence since 1916, AACSB provides quality assurance, business education intelligence, and professional development services to over 1,500 member organizations and more than 785 accredited business schools worldwide. With its global headquarters in Tampa, Florida, USA; Europe, Middle East, and Africa headquarters in Amsterdam, the Netherlands; and Asia Pacific headquarters in Singapore, AACSB's mission is to foster engagement, accelerate innovation, and amplify impact in business education. For more information, visit aacsb.edu.