- As the Official Sleeve Partner, Nexen Tire's logo will appear on the left sleeve of Manchester City playing shirt for all Carabao Cup matches
- Throughout the multi-year partnership, Nexen Tire will continue to be a significant presence at domestic cup matches in UK
SEOUL, South Korea, Oct. 23, 2017 /PRNewswire/ -- Nexen Tire, a leading global tire manufacturer, announced that its partnership with English Premier League's (EPL) Manchester City Football Club (Manchester City) will extend throughout the Carabao Cup tournament matches. This is the first time in English Football League (EFL) Cup history that uniform sleeve branding for football teams are allowed, and as the Official Sleeve Partner of Manchester City, Nexen Tire's logo will appear on the left sleeve of Manchester City players' team kits worn during the Carabao Cup matches.
Carabao Cup, is a British domestic football competition open to the top four levels of the English football league system, which includes the top-level Premier League. Manchester City have made a great start to their EFL cup campaign with a recent 2-1 third round victory against West Bromwich Albion.
"We are very thrilled to be the Official Tire Partner of Manchester City throughout the Carabao Cup, particularly with the team's history of winning the Cup, most recently in the 2015/16 tournament," said Nexen Tire. "Our partnership extends to all domestic cup matches in addition to Premier League matches, which will significantly increase Nexen Tire's brand awareness to football fans around the world."
Nexen Tire extended its multi-year partnership with Manchester City in March 2017, becoming the first ever Official Sleeve Partner in the English Premier League (EPL). Nexen Tire's logo will appear on the sleeves of Manchester City's playing shirt for three consecutive EPL seasons, including the on-going 2017-18 season, as well as in domestic matches like the Carabao Cup. In establishing strong marketing platforms through this partnership, Nexen Tire is undertaking numerous promotional initiatives, including fan engagement activations and media advertisements, to expand its global presence and to reach more fans and customers.
Throughout the partnership and related sports marketing initiatives, Nexen Tire will continue to have a significant presence at all Manchester City matches in Premier League and domestic cups, helping the Korean brand increase its visibility and presence around the world.
About Nexen Tire
Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.
