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Scalfarotto attends key Milan fashion fair

05 febbraio 2020 | 13.21
LETTURA: 1 minuti

Scalfarotto attends key Milan fashion fair

Italy's foreign undersecretary Ivan Scalfarotto attended the inauguration on Tuesday of Milano Unica - a major textiles and accessories fair at which 20% of products are imports - the foreign ministry said in a statement.

“Fashion is one of the pillars of the Italian economy and is the second largest export item," Scalfarotto stated at the fair's opening, which he attended with taly's foreign trade agency ICE's president, Carlo Ferro.

"Trade fairs like Milano Unica serve as a showcase for trade, as well as for innovation and development," Scalfarotto added.

The environmental impact of fashion is the focus of this month's edition of Milano Unica, Scalfarotto pointed out, urging the sector to become sustainable and to help foster the circular economy.

“Sustainability is no longer a choice or a problem, but a brand new issue. The circular economy could be a panacea for a country like Italy, which lacks raw materials," he underlined.

He called on the government to roll out incentives and tax relief to encourage companies to innovate responsibly.

Scalfarotto hailed the decision by the fair's organisers to make it a twice-yearly event, allowing the entire sector to anticipate buyer trends.

Holding Milano Unica in February and July is "a smart decision, which has enabled Italy to be consistently ahead of our main competitors,” he said.

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