Immersive Exhibits Open to the Public on July 29
NEW YORK, July 25, 2019 /PRNewswire/ -- The Empire State Building (ESB) today announced the second phase of its top-to-bottom reimagined Observatory Experience. Opening to the public on July 29, 2019, the $165 million project presents the only museum in New York City that is open seven days a week from 8 a.m. to 2 a.m. Located on the second floor of the international icon, the 10,000 sq. ft galleries invite Guests on a journey from the building's construction to its current place in pop culture. Named the most Instagrammed U.S. landmark in a study conducted by Sony Mobile, the new galleries feature immersive and interactive exhibits that fulfill the desire of today's modern traveler to share authentic experiences – all as they make their way to the one-of-a-kind views from the 86th Floor Observatory.
Led by experience designer Thinc, with team members IDEO, Squint Opera, Beneville Studios, Diversified., Intersection, Kubik Maltbie, Otis Elevator Company and Tenguerian Model, phase two follows the first phase, a brand-new Observatory entrance at 20 West 34th Street which was completed in August of 2018.
The galleries through which visitors travel to experience ESB's famous views from the center of New York City include:
thth"While the views from the 86th Floor Observatory are world-famous, the Empire State Building has a rich history filled with exciting events and innovative projects that we are now able to share via our new second-floor exhibits," said Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. "We began in August 2018 with the relocation of our Observatory entrance to 34th Street, and now our new galleries on the second floor give our visitors the chance to learn and engage with the iconic authenticity that only the Empire State Building, unique not just in New York City, but in the world, can provide. With the expertise of our design partners, these new galleries will engage visitors in unprecedented ways."
The cross-disciplinary, best-in-class team from the arts and architecture, technology and entertainment industries, which conceived and curated the project include:
Stay connected on social via #ESBReimagined. To plan your visit and to purchase tickets, please visit www.empirestatebuilding.com.
About the Empire State BuildingSoaring 1,454 feet above Midtown Manhattan (from base to antenna top), the Empire State Building, owned by Empire State Realty Trust, Inc., is the "World's Most Famous Building." With new investments in energy efficiency, infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The Empire State Building was named the world's most popular travel destination in a study conducted by Uber and was named America's favorite building in a poll conducted by the American Institute of Architects. For more information on the Empire State Building, please visit www.empirestatebuilding.com, www.facebook.com/empirestatebuilding, @EmpireStateBldg, www.instagram.com/empirestatebldg, http://weibo.com/empirestatebuilding, www.youtube.com/esbnyc, or www.pinterest.com/empirestatebldg.
About Empire State Realty Trust Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment trust (REIT), owns, manages, operates, acquires and repositions office and retail properties in Manhattan and the greater New York metropolitan area, including the Empire State Building, the "World's Most Famous Building." Headquartered in New York, New York, the Company's office and retail portfolio covers 10.1 million rentable square feet, as of June 30, 2019, consisting of 9.4 million rentable square feet in 14 office properties, including nine in Manhattan, three in Fairfield County, Connecticut, and two in Westchester County, New York; and approximately 700,000 rentable square feet in the retail portfolio.
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