The 124th Canton Fair to Further Open Chinese Market to Global Buyers
Pubblicato il: 17/10/2018 12:58
Xu Bing, Deputy Director General of China Foreign Trade Centre, said that this year's Canton Fair "Will help companies around the world achieve global selling and buying through the one-stop platform."
"The Canton Fair will make good use of resources from domestic and international markets and contribute to the balanced development of China's foreign trade through an expansion of our global network for strategic cooperation and product offering," Xu said. "For example, Phase 1 will showcase industrial products with high technological features from premium brands, while Phase 3 will introduce consumer products which have higher market demand."
"We will also stick to target marketing, specialization and innovation, focus on key sections and target markets, to provide a more convenient attending experience, more secure transactions and higher return for buyers. We've carried out big-data driven digital marketing based on social media and search engine. In the framework of Canton Fair Overseas Partnership Program and Buyer Incentive Program we've engaged in targeted marketing. We will also organize supplier-buyer networking and the Multinationals Soucing Service (MSS) to improve buyers' experience." Xu said.
The fair includes three phases running from the 15th October to 4th November. To see a list of all product categories represented at Canton Fair, visit: http://i.cantonfair.org.cn/en/index
About Canton Fair
The China Import and Export Fair ("Canton Fair"), is held biannually in Guangzhou every spring and fall. Established in 1957, the fair is now a comprehensive exhibition with the longest history, highest level, largest scale and largest number of products as well as the broadest distribution of buyer origins and the highest business turnover in China.