2019 will be the year that transformation goes pragmatic
LONDON, Nov. 12, 2018 /PRNewswire/ -- Forrester's 2019 predictions identify the major dynamics that will affect companies in the coming year – a year where firms will shift from strategic ambitions to pragmatic, surgical efforts.
In 2018, leaders set their sights on large-scale initiatives such as digital transformation and customer experience (CX). But many faced the harsh reality that these strategies are hard, costly, and challenge the way leaders run their businesses. CX performance was flat and more than 50% of digital transformation efforts stalled. Brands in Europe struggled to delight customers.
Forrester predicts that:
To understand the shifts firms will face, download Forrester's predictions 2019 guide.
About ForresterForrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
ContactChiara CarellaPublic Relations ccarella@forrester.com
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