SHANGHAI, Oct. 14, 2019 /PRNewswire/ -- The premium Swiss chocolate company LINDT & SPRÜNGLI makes a bold move in the Chinese market by launching a new campaign featuring world-class tennis champion Roger Federer and popular Chinese actress Xin Zhilei. As one of the greatest tennis players in history, Roger Federer symbolizes the Swiss perfection in matching the world's number one in premium chocolate and, as a professional actress, Xin Zhilei masters in her every role with passion and dedication. Together, they represent LINDT's core values of quality and premium, and open the world's door of premium Swiss chocolate to Chinese consumers. The first video launch achieved an astonishing 12 million views in less than 1 hour.
In a limited time-frame, and coming from different cultural backgrounds, the two brand ambassadors immediately connected by sharing their personal stories with LINDOR, one of the most popular LINDT chocolate creations. The campaign also focuses on the story of vibrancy and craftsmanship behind every piece of LINDT chocolate. Master chocolatiers at LINDT are behind some of the most successful flavor combinations that have induced joy in chocoholics worldwide.
What is unique about LINDOR is its distinctive combination of a hard shell with a soft core. It melts immediately and effortlessly in the mouth. This feeling then spreads throughout one's body and mind. It provides a wonderful sensation of melting away yourself, a moment of pure bliss.
Roger Federer uniquely embodies LINDT's fundamental values of Swissness, Premiumness, Quality & Passion. Later this month, LINDT will be holding a meet and greet event for the avid fans of Roger Federer at its headquarters in Switzerland. Now, together with Chinese actress Xin Zhilei, LINDT brand awareness is boosted among Chinese consumers, who are craving to melt away into a moment of bliss provided by LINDT LINDOR.