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Mercoledì 20 Gennaio 2021
Aggiornato: 21:12

Mobile Outperformed 2020 expectations with Consumers Spending $143B on Apps

13 gennaio 2021 | 09.01
LETTURA: 2 minuti

SAN FRANCISCO, Jan. 13, 2021 /PRNewswire/ -- App Annie, the mobile data and analytics company helping brands and publishers create winning experiences on mobile, today released The State of Mobile 2021 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy.

2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life. Consumers spent $143 billion on mobile apps in 2020, an increase of 20% from 2019. Top markets driving this spend included China, United States, Japan, South Korea and the United Kingdom.

Select findings include:

to surpass $120 billionhit 1.2 billion monthly active users

The State of Mobile 2021 shows how to navigate macro trends and demographics which helps  identify which leading brands and publishers are winning across gaming, fintech, retail, social, video, and others.

"The world has forever changed. While people stay at home across the world, we saw mobile habits accelerate by three years," said Theodore Krantz, Chief Executive Officer of App Annie.

According to James Cordery, Head of Performance Marketing Strategy, Deliveroo, "In 2020, we were able to focus on executing mobile strategies that really delivered incremental growth for Deliveroo. We were able to couple consumer insights with market context from App Annie to make decisions that have had a high impact on our performance."

This year, with a brand new interactive experience, the report provides an overview of key narratives in mobile across 11 industries and 30 countries. The analysis and estimates in this report are based on App Annie Intelligence.

Read the full The State of Mobile 2021 here

About App AnnieApp Annie is the industry's most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence.

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