LUXEMBOURG, July 3, 2014 /PRNewswire/ --
- Fingerprint scan as a possible alternative to PIN entry / First European cross-channel payment solution wants to continuously improve user experience
The objective is to continuously improve user experience through meaningful innovations: Yapital, the first European cross-channel payment solution, is currently testing payment by fingerprint scan. The technology could replace PIN entry when paying by smartphone.
"Yapital seeks to rapidly harness new technical possibilities, if they actually improve user experience," says Oliver Kress, Senior Vice President Innovations at Yapital: "As the major smartphone manufacturers are now integrating fingerprint scanning into their products, we have immediately launched appropriate tests." The aim is to discover whether new technologies meet the demands that Yapital places on usability and security. According to Kress "it must be easy, intuitive and secure for the consumer - only then we will implement it".
The payment process by fingerprint would already be this year's third major innovation by the cross-channel payment solution: In 2014, Yapital already introduced the integration of Bluetooth Low Energy (BLE), as well as purchasing by scanning a QR code directly from advertising spaces, for example from shop windows or posters.
Press release published by Yapital Financial AG 5 Rue Eugène Ruppert L-2453 Luxembourg
About Yapital Financial AG
Yapital is the first European, cashless cross-channel payment solution operating across all channels: in-store, mobile, online and by invoice. Operation is easy, fast and secure: following online registration, the user can immediately make payments, send and receive money with Yapital, across all channels.
For business customers, Yapital is a guaranteed means of payment - this provides process security and reduces administrative costs. In addition, Yapital seamlessly covers all trade and service channels, thus enabling marketing channels to be converted into sales channels. Business customers can therefore not only reduce costs with Yapital, but can also simultaneously open up new revenue potential.
Yapital was established in 2011 as a wholly owned subsidiary of the Otto Group. Yapital Financial AG is licensed in Luxembourg as an electronic money institution.
More information on Yapital: Homepage: http://www.yapital.com Blog: http://www.yapital.info Twitter: http://www.twitter.com/yapital Facebook: http://www.facebook.com/yapitalContactMartin Zander Yapital Financial AG Tel.: +352-203-10-111 Email: press@yapital.com
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