— Key changes 1H 2022 vs. 1H 2021: Globally, data consumption on home networks increased by 11%; Fitness bike category usage down 23%; Average home has 17 connected devices, up 10% —
PALO ALTO, Calif., Aug. 31, 2022 /PRNewswire/ -- Plume®, the personalized communications services pioneer, today released its first biannual Plume IQ Smart Home Market Report, providing groundbreaking and comprehensive intelligence about the growth of the smart home sector, including the changing popularity, penetration and usage of connected devices and home networks. The report analyzes anonymized and aggregated data from a cross-section of the 41 million homes managed by the Plume Cloud across the U.S., Europe and Japan, comparing the periods January to June 2021 and January to June 2022. The data reflects consumers' relentless adoption and use of smart and IoT devices in the home with a 10% increase in device volume per home and an 11% increase in data consumption - presenting Communication Service Providers (CSPs) with an opportunity to innovate while increasing revenue. Download the report.
Key findings include:
"Plume's data reflects two interesting periods - the first half of 2021 when consumers were gradually emerging from the pandemic restrictions that had kept them homebound, and the first half of 2022 when people started going back into the world. Despite the radically different circumstances, it's evident that smart homes and IoT devices remain very much key to our connected lifestyles," said Todd Grantham, Chief Marketing Officer at Plume. "As service providers look to solidify their smart home strategies in line with this trend, our latest market update report offers exclusive intelligence to help them identify and understand changing consumer dynamics and raise the quality of experience and services that their customers desire."
The Plume IQ Smart Home Market Report analyzes anonymized and aggregated data from a cross-section of the 41 million homes managed by the Plume Cloud across the U.S., Europe and Japan regions. The study is based on a comparison of independent averages formed across the following two time periods: January 1, 2021, to June 30, 2021 (1H 2021) and January 1, 2022, to June 30, 2022 (1H 2022).
Plume® is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 41 million active locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond at massive scale. On the front end, Plume delivers self-optimizing adaptive WiFi, cyber-security, access and parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync™, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.
Plume's investors include Insight Partners, SoftBank, Liberty Global Ventures, Qualcomm, and Samsung.
Visit plume.com, plume.com/homepass, plume.com/workpass, and opensync.io.
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Plume and OpenSync are either trademarks or registered trademarks of Plume Design, Inc. Other company and product names are used for informational purposes only and may be trademarks of their respective owners.
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