FIRESTONE BUILDING PRODUCTS UNVEILS NEW BRAND IDENTITY AS PART OF HOLCIM
NASHVILLE, Tenn., June 21, 2022 /PRNewswire/ -- Today, Firestone Building Products is proud to announce that it is adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone's iconic brand, a recognized industry leader in roofing, wall and lining systems, becomes Elevate™, symbolizing Holcim's continued commitment to deliver superior quality and innovation with advanced building solutions. Holcim's range of buil...