BRUSSELS, March 23, 2017 /PRNewswire/ --
During the "Nudging for Good" Awards Ceremony presented in Brussels, My UV Patch, La Roche-Posay's digital breakthrough innovation to change bad sun habits into life-saving ones, was awarded the Diamond Award by the European Brands Association (AIM). Launched in 2016, the "Nudging for Good" Award aims to honor brands that make it easy and desirable for people to change behaviour and adopt a healthier and/or more sustainable one, based on consumer insights.
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For Laetitia Toupet, Global Director of La Roche-Posay: "This award isextremely encouraging! A year only after its launch,My UV Patch,has effectivelyprovenhow cutting edgescience andtechnology have the potential to changeconsumers'behaviour towards sun exposure, and to contribute to our long-term commitment to fight skin cancer".
THE BEHAVIOURAL INSIGHT AT STAKE: ALARMING STATISTICS REVEALED THE NEED TO PROMOTE SUN-SAFER BEHAVIOUR
The results of a 2015 IPSOS study for La Roche-Posay, into the sun habits of almost 20,000 people in 23 countries revealed a major disconnect between consumer knowledge and behaviour regarding sun exposure risk:
The study's alarming results revealed the ongoing need for ever smarter and simpler initiatives to help the public easily adopt sun-safer behaviour.
THE"NUDGE": CHANGING BEHAVIOUR WITHMY UV PATCH, TOHELPMINIMIZE SUNBURN RISK THAT CAN HELP DECREASE CHANCES OF SKIN CANCER
As a sun care pioneer working alongside dermatologists for over 30 years, La Roche-Posay has always been committed to fight skin cancer with a longstanding mission to educate and raise awareness regarding sun exposure and skin cancer risks.
To go further in this fight, La Roche-Posay has partnered with L'Oréal Technology Incubator to create and develop "My UV Patch" and its related smart phone application which accurately monitor UVA and UVB exposure and educate people on how to play safer in the sun to minimize skin cancer risk.
Its regular use has recently demonstrated that positive behaviour change can be effectuated, with preliminary survey results showing that the patch use actually improves sun safer behaviour and helps minimize sun burn among users:
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