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nShift reveals 58% of customers will abandon a business due to a poor customer experience

29 aprile 2022 | 12.17

LETTURA: 2 minuti

Owning the end-to-end shopping experience can significantly increase conversion rates, according to nShift

LONDON, April 29, 2022 /PRNewswire/ -- Online retailers are losing out on a significant amount of revenue to customers dissatisfied with the experience they offer, with 70 percent of all online shopping carts abandoned prior to checkout.¹ Some 58% of customers will stop doing business with a company because of a poor customer experience.²

According to nShift, the global leader in delivery management software solutions, however, ensuring a satisfactory end-to-end experience could increase conversion rates by up to 35 percent.¹

In its latest guide, "Strengthening customer relationships at each stage of the delivery journey", nShift explores the elements required to deliver such an experience. It shows how perfecting the end-to-end delivery experience can help retailers:

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Lars Pedersen, CEO of nShift, said: "From the moment they visit an online store to the moment they receive their order, customers today expect a smooth, friction-free shopping journey.

"By ensuring an excellent end-to-end delivery and returns experience, retailers can address factors such as insufficient delivery options, which may prove off-putting. In doing so, they can gain the trust, loyalty, and repeat business of their customers."

Download the guide, "Strengthening customer relationships at each stage of the delivery journey" here.

¹ https://baymard.com/lists/cart-abandonment-rate ² https://clouddamcdnprodep.azureedge.net/gdc/gdcPiLLQw/original?ocid=mkto_eml_EM582302A1LA1 ³ https://www.mckinsey.com/industries/retail/our-insights/retail-speaks-seven-imperatives-for-the-industry ⁴ https://www.theguardian.com/retail-reimagined/2022/jan/13/delivery-has-become-a-competitive-differentiator-timeliness-is-essential-in-e-commerce ⁵ https://looka.com/blog/branded-packaging/ ⁶ https://www.mycustomer.com/selling/ecommerce/ecommerce-delivery-trends-what-contributes-to-a-positive-experience