Italy's trade agency (ITA) has launced an office in Oman's capital, Muscat, which will help small-to-medium-sized companies grow in a "vibrant" market, according to its head, diplomat Benedetto D'Anna.
"I'm proud to join the ITA team. I will be based in Muscat with the aim of helping Italian SMEs that are looking to expand in such a vibrant market," D'Anna wrote in a message.
"The value of Italian exports has grown from 480 billion euros in 2019 to 626 billion in 2023 despite the (Coronavirus) pandemic and wars," ITA wrote Thursday on X (formerly Twitter).
"This is due to the strength of high-quality 'Made in Italy' goods, a brand which our entrepreneurs have built over time," the tweet added.
ITA's mission is to help Italian firms internationalise.
